BLUE-BAG-IT
BLUE-BAG-IT is the Salvation Army’s largest and most exciting
interactive clothing donation campaign
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i.e. developed the national strategy and produced support
material for this textile reclamation program
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in 2001, approximately 7 million pounds of clothing
was collected in one month across Canada
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within three years, the program had support and participation
from 53 shopping malls from coast to coast
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3.2 million bags were distributed with an 11 per cent
return
- more than $1 million in promotional advertising secured
to promote the campaign
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