Portfolio
BLUE-BAG-IT
Take BLUE-BAG-IT,
for example. This dynamic interactive clothing donation campaign
for the Canadian Salvation Army National Recycling Operation
continues to grow in scope and in results each year. This
social and environmentally sound concept has been so successful
that Australia is our next stop.
Idea Experts spearheaded the strategic execution of the
Australian Salvation Army's RED-BAG-IT campaign that launched
in 2001. The initial launch of the RED-BAG-IT clothing
collection campaign took place in Melbourne with a nation wide
launch in Sydney scheduled for August 2003.
BLUE-BAG-IT is just part of a powerful national marketing
and promotion strategy coordinated by Idea Experts that includes
the redesign of Salvation Army Thrift Stores across Canada,
fundraising to secure corporate and media sponsorship for
local events and textile collection programs and instruction
of a national employee training team.
Stepney Street Designs
Stepney Street Designs
is another exciting concept we created and managed. The original
non-profit company in the U.K. uses second hand materials
to create quality one-of-a-kind fashion garments.
Stepney Street Designs has increased public awareness of
Barnardos Charity England as well as its network of retail
outlets. Idea Experts developed this network along with various
human resource and operational initiatives, coordinated events
and promotion of regional stores and helped increase sales
by 220 per cent in the first year alone.
That’s the kind of success we will help you achieve. Partner
with us!
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