Social Marketing Program Development & Management 

Idea Experts expanded The Salvation Army’s BLUE-BAG-IT campaign over a five year period; starting with two shopping centres, and building it into a national month long campaign with 53 shopping centre venues participating in thirteen cities coast to coast.  

Idea Experts developed a strategic alliance with the Bay Canada to increase customer traffic and sales by implementing the old for new donation campaign in all the Bay stores across Canada.  

Idea Experts implemented the first non-profit product and literature office distribution campaign ever to be executed in the Federal Government offices in both Ottawa and Queen’s Park in Toronto. 

Idea Experts wrote the strategic plan to transition the Canadian BLUE-BAG-IT campaign to the Australian market.  This included site visits, staff training and market positioning for The Salvation Army Australia. 

Idea Experts conceived and managed an innovative design centre and fashion retail store creating one-of-a-kind fashion garments from out-of-date clothes and surplus fabrics.  The money raised goes to Barnardo’s Children’s Charity to help support its network of 160 local projects across England.   Barnardo’s provides a range of service for more than 16,000 children and their families, and is one of England’s oldest and most respected charities. 

–Cary Gaymond and acclaimed European fashion designer Bruce Oldfield at the Fabrex Exhibition in London England 

Idea Experts developed a social action game day event strategy for the Toronto Blue Jays, packaging an assortment of activities to gain maximum exposure for the charitable organization involved: player endorsement; press conference; on-field presentation and photo shoot; Videotron messaging and post game give away.  This strategy has also been re-packaged and rolled out by the BC Lions football club.  

Idea Experts successfully grew, managed and strengthened The Salvation Army’s BLUE-BAG-IT campaign for seven consecutive years, with a grass roots approach that is national in scope.    

Idea Experts stays connected with the social needs and interests of sponsors and media by holding annual focus groups in each major market to discuss market challenges and new strategic alliance possibilities.
 

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