Fundraising Services
Idea Experts developed and managed The
Salvation Army’s BLUE-BAG-IT campaign, an annual event valued
at over $10 million. During the month long campaign over 3
million bags were distributed across the country in all of the
major markets with a national return of 17% on bags
distributed.
John Kershaw

BLUE-BAG-IT is a social and environmentally sound concept.
Idea Experts developed
national fundraising programs with a host of corporate groups:
The Bay Canada, Cadillac Fairview, Ivanhoe Cambridge, Royal
LePage, Marsh Canada, to name a few.
Idea Experts created and managed Stepney Street
Designs England; a unique and distinct fundraising venture
designed to create awareness and gain market share.
Idea
Experts established a regional Antique Show fundraising event
for Barnardo’s England. The event surpassed all expectations
in its first year and doubled its size and revenue in a
three-year period.
Idea Experts spearheaded the strategic
execution of the Australian Salvation Army’s RED-BAG-IT
campaign that launched in 2001. The initial launch of the
RED-BAG-IT clothing collection campaign took place in
Melbourne with a nation wide launch in Sydney scheduled for
August 2003.
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